I think the magic lies really in the combination of visual - to be interesting and accessible - non-linear - to allow browsing - and mindmapping - simple linking that facilitates both the note-taking and the reading.
Of course they can end up as a big mismatch of crazy looking content. But in many cases people would prefer it to a dense transcript or a powerpoint deck any day.
Example pic below (I hope you'll agree that mine would fit in nicely).
Illustration by Craighton Berman



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